Middle Eastern Cooking From Our Frena

Chef Efi Naon focusing in the kitchen at Frena
Table filled with Mediterranean inspired dishes including Feta flambe, Moroccan cigars, shrimp kadayif

About Chef Naon

Efi Naon developed a passion for cooking at a young age. He found himself inspired by the women in his family, drawn to kitchens where his mother and grandmother prepared traditional Moroccan dishes – a reflection of his father’s heritage.

After graduating from Tel-Aviv's Tadmor Culinary Institute in 1995, Naon began his career as a line cook at Hataboon, a seaside Mediterranean tavern in Jaffa, where he eventually worked his way up to sous chef. Here, he learned to work with fresh ingredients sourced directly from nearby fishing boats. His early skill for perfectly prepared fish and appreciation for freshly caught seafood, continues to shape his menus to this day.

In 1998, Naon traveled to France gaining experience in French cuisine at L'Esperance, a three Michelin-starred restaurant. Later returning to Israel to work at Keren, the country's top-rated restaurant, under the mentorship of celebrity chef Haim Cohen.

Naon then joined Haim in Greece to open Oceana at Club Hotel Lutraki, where he embraced Greek cuisine as part of his culinary repertoire. In 2002, Nahon became the founding executive chef at Taboon, a New York City restaurant known for its Middle Eastern taboon oven. His mastery of this ancient cooking method, combined with his multicultural approach, garnered critical acclaim and accolades from prestigious publications.

In 2008, Naon took over the kitchen at Barbounia, a highly acclaimed Mediterranean restaurant also renowned for its taboon cooking. During his tenure, he solidified the restaurant's reputation as one of the best seafood-centric establishments in New York City, with his inventive hummus toppings receiving praise from esteemed sources.

Five years later, Naon opened Bustan, a contemporary pan-Mediterranean restaurant, which quickly gained popularity and critical acclaim, including rave reviews and recognition as the Best Restaurant on the Upper West Side.

In early 2015, Naon was invited back to Taboon as a partner and executive chef, drawn by the opportunity to further expand Taboon's success and to be involved in the growth of Taboonette, a fast-casual dining concept featuring food served in pita pockets.

Now, Efi returns to the same location to open Frena, a reimagining of the Taboon experience.

Throughout his career, Naon's culinary journey has been marked by his passion for diverse Mediterranean and Middle Eastern flavors, his expertise with the taboon oven, and his ability to create innovative and acclaimed dishes that have captivated diners and critics alike.

Join us

Frena is the perfect for pre-theater dining, special occasions, or your go-to neighborhood destination. Our fully stocked bar features signature cocktails that complement our sharable dishes and pay homage to the flavors and liquors of the Middle Eastern region. We are also proud to offer an expansive wine selection.

For large parties and catering, be sure to reach out to info@frena.nyc.

Mediterranean Dining With Frena.

Restaurant Policies

We take reservations for Frena exclusively on Resy. We release tables 30 days in advance for lunch and dinner. You can add yourself to the notify me list up to 30 days in advance. Once reservations become available, you will get an alert and be able to book.


For larger parties, please contact our events department at events@frena.nyc


Frena offers an extensive wine selection. Should you choose to bring your own wine, the corkage fee is $95 per 750mL bottle. Please note that we do not permit guests to bring any bottle that we currently offer on our list. Please contact the restaurant with any questions.

LOCAL QUALITY INGREDIENTS, AUTHENTIC MEDITERRANEAN CUISINE

LOCAL QUALITY INGREDIENTS, AUTHENTIC MEDITERRANEAN CUISINE

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